At LERIS, AI is not a separate chatbot added next to a finished product. Across landbased and online environments, it works with operational events, player history, economics, available options, communication channels and operator rules. This approach is also used by our Player DNA, Live Bonusing and AI AML Manager modules. Each addresses a different part of decision-making, but all rely on shared context, fixed controls and the ability to validate behaviour safely on real data before live deployment.
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- Player DNA creates living contextPlayer DNA combines activity from landbased and online environments, its long-term development, gaming preferences, economic context and available communication options in a continuously updated profile. Operators do not work with a fixed category, but with a view of the player that evolves with their actual behaviour.
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- Live Bonusing responds in real timeLive Bonusing connects the long-term context from Player DNA with events currently taking place in a physical or online casino. Based on the situation, it can prepare relevant communication or a bonus response and select an appropriate channel, always within operator-defined rules, available options and budgets.
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- AI AML Manager extends controlAI AML Manager evaluates financial and related operational events from landbased and online environments in the context of player history. It helps identify unusual behaviour, explains the main reasons for its assessment and passes higher-risk cases to the responsible role. Fixed security and regulatory rules that the model cannot bypass complement the AI analysis.
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- Simulate first. Deploy second.New scenarios can first be evaluated against real operational data without sending communication or granting a reward. Operators can validate behaviour, economic limits and security rules before a live launch and retain measurable control over automation.